FireSeeds serves as a catalyst for companies that want to enhance culture and multiply leaders within their organization.
Meet our Team
Vice President of Operations
As president, CEO and chief inspiration officer of Wildsparq and FireSeeds, Cord’s number one goal each and every day is to guard the cultures he has worked hard to help create, hire and inspire the best of the best to help grow the companies, and drive bottom-line profit of the two organizations.
Cord is a graduate of Samford University where he majored in Business and learned very early that he wanted to create an organization to serve and grow leaders. “I have always had a passion for great leadership and I’ve had so many great mentors and leaders in my own life,” Cord says. “I knew that I wanted to try and help replicate that passion and those leadership lessons in others.”
Leading two thriving businesses is not Cord’s greatest accomplishment, however. He and his beautiful wife, Heather, have six incredible children: Jeremiah, Ellie, Saddler, Judson, Josiah, and Gideon. Cord spends his spare time — yeah, right — snow skiing, horseback riding, boating, and doing just about anything else you can do on the water at Lake Guntersville. He also enjoys serving as an Elder at his church, and coaching his kids in baseball, soccer, and flag football among other things.
Favorite Food My momma's french toast
Favorite Team War Eagle!
Favorite Book Good to Great - Jim Collins
Guilty Pleasure Bacon
Favorite Movie Braveheart
Vice President of Operations
Around these parts, Matt Heard is known as the go-to-guy. "For what?" You might ask. And the answer is “everything.” He started when FireSeeds was just a a couple of guys with an idea in Cord Sachs' basement, and now he manages FireSeed’s recruiting team while splitting time managing the finances and serving our partners on new recruitment searches. He says he enjoys wearing so many hats, but most of us think he's just showing off. Over the years, Matt had helped place candidates in just about every position, in just about every industry — from CEO's to Executive Assistants and different Directors at Chick-fil-A. Matt graduated from the University of West Georgia with a degree in Accounting and Finance, and then moved to Birmingham where he met and married his lovely wife, Anna. The couple now have a son, Carter, and that little guy keeps the happy couple on their toes day in and day out.
In his spare time, Matt likes to play golf, go to Georgia football and basketball games, and spend time serving as a deacon at his church.
Favorite Food Blue Cheese Burger with Sweet Potato Fries
Favorite Team University of Georgia
Favorite Vacation Spot Destin, FL
When I Grow Up Professional Golfer
Favorite Movie Remember the Titans
Arden serves as the middle-man (her word, not mine) between our FireSeeds clients and the talented candidates we identify for possible placement within these great organizations.
She graduated from Samford University as an accounting major, but learned pretty quickly that she's too much of a people-person to be locked up with a calculator doing taxes all day. She loves to sing, read, watch great movies, travel and try new restaurants with her new husband, Eli. Fun fact: Arden and Eli are talented singers, and they often lead worship together at their church! When they are not belting out beautiful music, they like to go to movies. Lots and lots of movies. In fact, it's not unusual for the couple to visit the Big Screen every week!
Hey, maybe that's why she's such a good storyteller! This girl can make a trip to the grocery store sound like a grand adventure!
Favorite Food Cheeseburgers
Favorite Book Small Great Things
Favorite TV show(s) Stranger Things and This is Us
Favorite Vacation Spot Seagrove, FL
Greatest Accomplishment Being President of ADPi at Samford
Blake Atwell is an Aggie. “What’s an Aggie?” You ask? That’s a great question. Just don’t ask Blake, because he’ll try to explain it to you, and ‘aint nobody got time for that, am I right? He’ll also try to defend his alma mater (Texas A&M University) as a deserving institution in the Southeastern Conference, and well... bless his heart.
Anyway, for all that Atwell lacks in judgment regarding football teams, he makes up for in knowledge when it comes to just about everything else. This guy is wicked smart! Graduating with a degree in Business Finance, Blake has a keen sense of organizational structure and a thorough understanding of how culture and business should come together. “I am blessed to be able to connect great leaders with great organizations that want to maximize impact in the lives of others,” he says. “It’s a pretty remarkable position to be in, and I am super grateful.”
When he’s not surpassing expectations here at Fireseeds, Blake enjoys spending time with his “much smarter and prettier” wife, Sarah, and their chocolate lab, Camp. Also, the couple are members at Grace Fellowship Church in Birmingham, where he helps lead the global missions team.
Favorite Movie I can quote almost all of Dumb and Dumber, so it must be my favorite be default.
Something people wouldn't guess about me "I was on a competitive jump rope team."
Favorite Movie Pride and Prejudice (2005 specifically)
Favorite Book Harry Potter and the Sorcerer’s Stone
Favorite Food Biscuits and Gravy made by my Grandparents
Favorite Team Auburn! War Eagle!
Guilty Pleasure Buying candles that I will probably only burn twice
Favorite Movie This one is hard for me to nail down. Depends on the day for me! I like everything from Pride & Prejudice to Harry Potter to The A-Team! I just love movies.
Favorite Book Huge fan of the Chronicles of Narnia Series!
Favorite Food Anything and everything in the pasta / bread / cheese families. Oh, and chocolate! #healthy
Favorite Team GO BRAVES!!!!!
Guilty Pleasure Driving around listening to music looking at pretty houses & discovering new neighborhoods!
Favorite Movie The Frighteners
Favorite Book Mere Christianity
Favorite Food Steak
Favorite Team JJ Redick
Guilty Pleasure Coffee
Billy Ivey is a longtime copywriter and brand strategist with more than 20 years experience working with brands like Chick-fil-A, Home Depot, Valvoline, and Major League Baseball.
At FireSeeds, Billy serves as brand strategist and leads many of our clients through brand and story development. Billy earned his Bachelor of Arts in English from Samford University, and is about a semester away from holding a Master’s Degree in Education from the University of Alabama at Birmingham. Don’t hold your breath on that one, though. He stopped going to class in 1997.
Billy prides himself as “probably the only true Vanderbilt fan you’ll ever really meet,” and can often be found screaming obscenities at his television if the Commodores happen to be on. Billy and his child bride, Bethany (not really, but she looks really great), have five better-than-average-looking children, the oldest of which is already in college, which means Billy is a lot older than he looks.
Favorite Team Atlanta Braves
Favorite Book He's writing it now...
Guilty Pleasure Rap Music
Guilty Food Burgers (plural)
Favorite Movie A Few Good Men or Dead Poet’s Society or Good Will Hunting or, nah, it’s Good Will Hunting. But sometimes the other two.